LAS VEGAS (SEMA Show, Booth #10737) – The WD-40®/SEMA Cares Camaro is making its debut inside the SEMA Show Grand Lobby Nov. 3-6, two months before it gets auctioned to help children in need.
The vehicle, a custom 2010 Chevrolet Camaro SS/RS with a 6.2-liter V8 engine and more than 600 horsepower, features a body kit, custom interior, entertainment system, and paint that emulates WD-40’s signature blue and yellow can. A virtual version of the vehicle will also appear in Nitto 1320 Legends, an online racing game and social network with more than 900,000 members.
After debuting at the SEMA Show, the WD-40/SEMA Cares Camaro will appear at select West Coast auto-related events and then be auctioned off at the Barrett-Jackson Classic Car Show and Auction Jan. 18–24 in Scottsdale, Ariz. Proceeds of the sale of the vehicle will go to Childhelp®, an organization that provides services to abused and neglected children, and The Victory Junction Gang® Camp, which provides life-changing camping experiences to special needs and chronically ill children.
“This vehicle honors a product that has helped mechanics, aftermarket professionals and auto enthusiasts get the job done for more than 50 years, and its sale will support great charities,“ said Tim Lesmeister, vice president of marketing at WD-40 Company. “We’re having a lot of fun with the project, and we know it would not be possible without the time, energy, dedication and resources of our build partners.”
Partners involved in the build of the Camaro include: APE Wraps; Audio Innovations; Cie Studios; DynoMax; Eclipse; Forgeline Motorsports; Haddad Motorsports; Hedman Hedders; House of Tints; Katzkin Leather; L&G Enterprises; MGP Caliper Covers; Nitto Tires; Odyssey Batteries; Paxton Automotive; Pedders USA; PhotoTouch Inc.; PPG Industries; Sony Computer Entertainment America; Street Scene Equipment; and Top Quality Powder Coating.
For more information about the vehicle, visit wd40.com/camaro-build.
About WD-40 Company
WD-40 Company, with headquarters in San Diego, is a global consumer product company dedicated to delivering unique, high value and easy-to-use solutions for a wide variety of maintenance needs of "doer" and "on-the-job" users by leveraging and building the brand fortress of the company. The company markets two multi-purpose maintenance product brands, WD-40®, and 3-IN-ONE® and eight homecare and cleaning product brands: X-14® hard surface cleaners and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® carpet, household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.
WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $292 million in fiscal year 2009.
