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WD-40® Saving the Straw is a "Snap"

April 3, 2001


SAN DIEGO – People who spend time in workshops, garages and warehouses know that being without that one essential tool or component needed to complete the job can be frustrating. One invaluable yet elusive tool, the little spray tube that comes with many aerosol cans, invariably gets lost in workshop nooks and crannies.

But now there’s a solution. The brand-new NotchCap, now available on cans of WD-40, ensures the safe keeping of WD-40's built-in tool—the little red straw that comes with every can.

The NotchCap allows consumers to "snap" the precision applicator back into place in the most convenient of locations—on top of the cap. "Its really just another step we’ve taken to add value to our end-users and make our product more convenient to use," said Tom Barman, brand manager for WD-40. "Since we often get calls asking for replacement straws, we decided to provide users with a way to keep them from getting lost in the first place."

WD-40 cans featuring the new NotchCap will begin making their way into retail stores in April.

The new cap, produced by Berry Plastics, will be supported at the point-of-purchase with a specially printed cap label. Additional support will be provided through the company’s web site and through targeted public relations efforts.

WD-40 has also taken steps to give its fans what they have been requesting for years—a place to share their stories, uses and love for the product. The WD-40 Fan Club, which is free to join at fanclub.wd40.com, will serve as a virtual "home base" for WD-40 fans. The site will allow members to share stories about the product, access tips and ideas on how to use it, download WD-40 goodies and participate in periodic promotions, contests and special events.

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