FAMILIAR WD-40 ® CAN GETS A MAKEOVER
November 24, 2003
SAN DIEGO - At age 50,
The formula of the legendary lubricant has not changed, but it's easier to use, thanks to the introduction of a new, limited edition contoured can.
The new can, which is the first asymmetrically shaped aerosol can for consumer products in the United States, is a twist on the well-known favorite that resides in more than 80 percent of American households. The silhouette and colors of
"The concept behind the contoured can is simple," said Rob Fleisher, director of marketing for
The new, contoured aerosol can is currently available at major retailers.
The
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